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Nashville health-tech company buys data-analytics firm, changes name

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Post-acute care relationship-management firm PlayMaker Health, formerly PlayMaker CRM, is beefing up its data-analytics technology. PlayMaker, which has 53 Nashville-area employees, announced Monday it has purchased Charlotte-based ViaDirect Solutions, according to a news release. Terms were not disclosed. ViaDirect provides market intelligence and data analytics in the post-acute health care industry. ViaDirect principal John Kiehl will join PlayMaker as head of its data-analytics strategy, while…

Nashville Business News – Local Nashville News | The Nashville Business Journal


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